Lead the integrated marketing calendar, aligning campaigns with business goals, customer insights, product launches and seasonal opportunities.
* Develop and manage marketing initiatives from strategy through execution, ensuring clear priorities, timelines and measurable results.
* Use customer, market and performance data to identify opportunities and continuously improve marketing efforts.
* Partner cross-functionally with internal teams and agencies to ensure consistent brand execution across all customer touchpoints.
* Lead product launches, seasonal campaigns, new market initiatives, partnerships and other key brand activations.
* Develop and manage strategic partnerships, collaborations and influencer relationships that increase brand awareness and drive growth.
* Monitor campaign and partnership performance, using results and insights to guide future strategy.